Blogging For Profits

I have a quick riddle I think you’re going to fall in love with.

What do purple cows, online groupies, and dead presidents have in common?!

Give up, or are you thirsty for more?!

Blogging For Profit

That’s the straight up truth. (read on to get the riddle…)

I’m spilling the beans about a blog that stands out amongst it’s peers in cyber space.

A blog that is so unique, and so compelling, that it’s considered the mecca of online sites.

I’m talking about creating a blog with over 100k loyal subscribers who want to hear what you have to say everyday.

Now, I know the blueprint that I’m about to toss your way is in direct contrast to what all the self proclaimed gurus tell you to do.

But please realize this- they’re all about fattening their own pockets and not yours.

So, let’s get started right away so you can make it rain commissions.

Blogging For Profits

From breaking news, to celebrity gossip, to sports, to trending YouTube videos, and a bunch of other mumbo jumbo.

…that’s the nonsense these “gurus” are instructing their followers to blog about.

Well I’ve had enough, and I call FOUL.

Flagrant Foul actually.

And don’t get me wrong… can you get a few leads and make a couple sales from this method? Well, EVENTUALLY.

But for the same token, you can pick up the yellow pages, and call the thousands of people who are listed and pitch them your products and services…

And EVENTUALLY you will make a sale or two.

BOTH are like finding a needle in a haystack… and I don’t know about you, but I’m not down to wait for EVENTUALLY to roll around.

From personal experience, and the building of over 70 niche blogs, and hustling everything from car seats for the kiddies to new fad diet plans…

If you want to be a GENERAL blogger… be prepared to be a BROKE blogger.

Lemme’ break it down.

In the real world of online marketing, all traffic isn’t created equal.

While blogging about Jennifer Aniston’s pregnancy has the potential to bring some visitors to your site…

Do you think any of them will be in the frame of mind to buy whatever it is that you’re selling?

Or even care about what you’re selling?

Not a chance!

From years of ripping the hair out of my head in frustration, because my sites had more traffic than ever before, but no one was buying…

Allow me to save you much heartache and many sleepless night with this guidance…

You MUST TARGET BUYERS.

If I keep harping on the same facts, please forgive me, but there is a REASON for it.

It’s not about the amount of leads you are getting, but whether or not those leads will ever buy from you.

And in the same breath, it’s not about the amount of traffic you have flowing to your website, but whether or not it’s targeted traffic for your niche.

I don’t know about you, but I’m blogging to take care of my family and give them an amazing lifestyle.

And hoping and praying doesn’t put food on the table or pay the bills.

So, if you’ve been blogging about utter randomness because your sponsor told you to…

Or if you’re new to the game and¬†considering blogging… let this be YOUR WAKE UP CALL.

I’m gonna walk you through step by step on EXACTLY how I went about building my blog.

To be one of the most popular blogs in all of cyber space.

So grab a pen and some paper, and in the words of Van Wilder, “Write that down.”

And full disclosure here, this formula is for 6-figure blogging secrets for ANY niche.

So without further ado…

Blogging For Profits Step #1: Jack Up Your Product

This is where Captain Obvious sticks his head in the middle of things.

And if you’re not doing this right now, you best jump on this train asap.

The key here, is to tailor your ENTIRE blog around the specific product you are selling.

If you go off on a tangent, then you can kiss those Benjamins goodbye (and it’s all about those dead presidents baby!)¬† …and yeah, I know, Ben was never a president-¬† I got a “C” in US History…

So, you’re going to want to blog about (and get ranked in Google, Yahoo, Bing and all the major search engines for)…

The product name, the product author or creator, your product review, is your product legit, and so on and so forth.

Jack up your product by blogging about every keyword possible.

So let’s use this shindig that you’re on as an example.

As if you didn’t already know, I am one of the top bloggers for the Empower Network.

I blog about everything EN, so my blog posts are…

… Empower Network

… Empower Network Review

… Empower Network Compensation Plan

… Empower Network Products

… Empower Network Affiliate Program

… David Wood Empower Network

… Dave Sharpe Empower Network

Basically, I blog about anything and everything a potential BUYER might enter into the search bar in Google.

When you use this strategy, you become the Go-To Authority for your opportunity, product or service.

Because for starters, you’re laser focused on BUYERS and not tire kickers.

And when a BUYER clicks on your site, reads your posts and wants more information (they always do)…

They won’t have to leave your site, because all the info they need is right there in front of them with just a few clicks of the mouse.

You NEED to make your site a warm and cozy home for your visitors.

Where they can kick back, relax and spend their time getting all of their questions answered.

No need for them to look at this site or that site. They will have everything they need right in front of them to make a decision.

This is the quickest and most efficient blogging method to put big ol’ commissions into your bank account.

“BUT”…

I knew it was too good to be true. Why’d you have to go and throw the “B” word up in here?!

Their is of course a downside to this strategy.

I’m talking about- competition and ceiling.

If you’re already a 6-figure blogger, then you are currently using this strategy.

And if you are, you know their is a whole lot of competition for these product and opportunity based keywords.

This make getting prime time real estate on the first page of Google a little difficult.

And, depending on your product or opportunity, there is a ceiling to the amount of people searching for it, thus a ceiling to the amount of cash you can bank.

In laymen terms- there is a limit to the amount of monthly searches for “Empower Network” and “Empower Network Review” or whatever variation there is.

So even if you are chilling out on the first page of Google, sooner or later you will plateau.

Now the good news is, that for opportunities and life transforming products like here at the Empower Network…

The search volume is incredibly high, and rising every month… and there is more than enough pieces of this pie for everyone to be satisfied.

So, here are some final pearls of wisdom.

If you’re blogging about “movements” like the Empower Network, you’re good to go and will NEVER run out of traffic and BUYERS.

But if you’re blogging about products and opportunities with smaller search volume…

Make your blog the Go-To Authority for everything about your product… and then make the “business decision” to represent another product and do the same.

And rinse and repeat as many times as you like, and for as many products as you like…

And you will build multiple streams of blogging income.

So now that we got step 1 out of the way, lets keep it moving.

Blogging For Profits Step #2: Kick The Kool Aid To The Curb

I don’t know about you, but I HATE hype.

I HATE sleazy marketers who push nothing but their opinions, and make their opportunity and products sound like it is GUARANTEED to make you rich.

And in reality, the more they bark, the less money they’ve probably made.

This is because in today’s world, BUYERS can smell BS from a mile away.

When they see this stuff, they click the back button fast, and will NEVER view that site again.

Let this be a lesson learned.

Sipping on the Kool Aid is for enjoying a refreshing drink, not to getting others to sign up with you.

More and more BUYERS are looking to the internet to get as much information as possible before they buy.

According to statistics, most people don’t buy until they’ve looked over at least 7 different pieces of information about a product first.

And as Authority Bloggers, we can use this to our advantage.

Let the other smoke and mirror marketers do their thang…

And we can reap the reward as they leave them and come to us.

In step 1, we went over how to create a virtual haven for buyers to come to and get hooked up with everything they need.

A blog where they can come, and get the 7 pieces of information they need to make a decision without leaving our site.

Now it’s time to build it.

And we do this first by giving the stone cold facts.

Remember, blogging is a business. And it has to be treated as such.

Sure, it’s way more fun than any business I know, and the perks are amazing, but it still needs to be treated professionally.

If you look around my site, I leave my opinion about the Empower Network where it belongs- with myself.

And I deliver the facts. Because, not only do I think it is the ethical thing to do…

But from a business standpoint, I know that if I don’t, my visitors are going to go elsewhere for them.

And once they leave your site because they’re unsatisfied, do you think they’re going to venture back around to it in the future.

Possibly one in a thousand will, but everyone else will stay far away.

Think about it like this, have you ever ate a restaurant for the first time, left unsatisfied and then went back?

Probably not. Or here’s a better example for us adults who aren’t scared of grown men and women language…

Have you ever had sex with someone that just downright sucked, and then stayed in a long-term relationship with them?

I sure hope not. Because, satisfying sex and romance are important to a healthy relationship.

Just like TRUST is important to building a business relationship with your leads.

And you build trust through giving them what they want- the FACTS.

Now… and let me make this clear, you absolutely can throw around talk about income and success…

But ONLY if you can back it up with proof.

You have to be transparent and show them documentation (checks, your back office, etc.).

And NEVER GUARANTEE anyone success. Sure, if they follow step by step instructions like I am giving here they will achieve results.

But you can’t guarantee they will get off of their butts and take action. So NEVER guarantee results.

A’ight… so we just laid the foundation for building your Go-To Authority Blog for your product and opportunity.

Now, let’s dress it up real nice so BUYERS can come and see.

Blogging For Profits Step #3: Remove Their Pain & Give Them The Solution

These are some ninja blogging secrets that’ll turn your visitors into BUYERS real quick.

As I stated earlier, you have to spoon feed your traffic the facts. But, you can’t go about it in a robotic way.

Every blog post MUST identify the pain your visitor is in, and then offer them the solution.

Any Sales Guru, from Tony Robbins to Brian Tracy to John Maxwell, will tell you that removing pain is the single most important factor that causes a prospect to pull out their wallet and buy.

And please take notice how I didn’t insert the word “pleasure”.

Think about it like this…

Would you be more likely to pull out your wallet, right there on the spot, and purchase a miracle lotion, that has been factually proven to clear up the exact, nasty and embarrassing rash that you developed on your hands?

Or a lotion that’s advertised as making your hands completely moisturized, fresh and healthy.

“Hmmm… I’ll take 4 of Product A and pronto tonto!”

It may sound a little fuzzy, but it’s absolutely true that we are more inclined to remove whatever pain we have, than to increase our pleasure.

“Okay Ken, I get it, I’m the same way. But what on God’s green earth does this have to do with selling Empower Network?”

Ahhh, when the student is ready, the teacher appears.

Young grasshopper, I am talking about just that: in each of your blog posts, identify the pain of your visitor and then offer them the solution.

Let’s take my visitors for example.

They aren’t interested in the Empower Network because it’s the greatest opportunity in the world. They honestly couldn’t care less.

They’re interested because it’s a vehicle that can solve one of their many pains, such as:

… getting out of debt

… quitting the job that they hate

… spending time with their significant others and their children

… saving their marriage (if the beef is about the finances)

… how to avoid their house going into foreclosure

… how to prevent going bankrupt

Those are just a few of the many. But these problems all share one common theme- they suck and they’re painful to experience.

This is how you connect with your buyer… and then you offer them the solution.

Now let me say this, and I truly mean this.

DO NOT offer some crappy product that does not deliver results.

Make sure your opportunity or product is both legitimate and proven to deliver results.

Otherwise, you’re just a scam artist, and sooner or later your reputation will bite you in your behind, and you will NEVER be able to build a successful blog again…

Because your name + scam will be plastered all over the first pages of Google for anyone searching for it.

So, to circle back around… identify the pain your visitors are experiencing and offer your products and opportunity as the solution.

Take for example this blog post you’re reading.

You’re here for because you want to learn how to blog for profits.

So, I offered you a solution- My EXACT 3 step blogging formula for 100% FREE.

And I didn’t even offer Empower Network or their products as the solution.

I gave you this formula for free. That’s what I offered as the solution.

This is why I am successful, and this is how you are going to be successful.

In the 2013 and 2014 world of blogging, it’s all about giving the top of the line information to your visitors.

Anything less is unsatisfactory.

Now, sure I can do this, because I have the expertise to do so.

But I only got this expertise from the products I bought.

So if you’re reppin’ a product, don’t just sell it, consume it yourself.

And then offer the information to your visitors free of charge.

This is not only how you make sales, but this is how you gain followers or as I like to call them “online groupies.”

They follow every blog post, they watch every video and they buy every product…

All because they trust you, and they are living proof that your methods work.

And that is how you build a business that will pay you for years and years to come, because people do not buy from you just for the products…

And they do not partner up with you just because of the opportunity.

They join YOU, because they know that with you they can live an amazing lifestyle.

So follow all three steps I’ve given you, and you’ll be that Leader in your niche that everyone turns to for advice.

So time to wrap this up and recap…

Blogging For Profits

Step #1 is to create a blog that has to do with EVERYTHING regard your product and opportunity.

Step #2 is to build your blog around the facts and not your opinion.

Step #3 is to write about the solution to your prospects pain.

And that’s all she wrote, or in my case, all he wrote.

It’s really this simple, you just have to take action on it.

Is there a missing piece to this puzzle?

Not entirely. But sorta yes. And you can discover it for yourself by clicking here.

It will take you to a free tutorial that lays out a few more direct steps you can do, to make sure your entire blog and your blog posts end up on the first page of Google.

And ladies and gentlemen that is it.

Success online is simple. It’s not about pushing a shiny red button and then everything you ever wanted will come true…

or paying $19.99 for some ebook that will unlock the door to financial freedom after you’re done reading.

Success online (and offline as well) is all about giving value. That’s the SECRET.

So I hope this helps all of you. If you have any questions, or want to chat, drop a comment below and I will answer you shortly there after.

And if you take my 3 step plan and use it, let me know your results.

And again, to get the fine tuned details of this blogging system, just click here.

Your Blogging For Profits Coach,

Ken Mabry

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