Make Money Blogging – Choosing Your POP

I don’t know about you, but it ain’t my style to follow what everyone else is doing.

I like to stand out amongst the crowd.

And when it comes to business, uniqueness equals dolla’ dolla’ bills y’all.

So, while everyone and their mother is out creating blogs that are specifically centered around the product and company they represent.  (AKA blogs that are just giant sales pages that make even Captain Obvious lower his head in disappointment.)

 

The key is to make a purple cow blog, and make your visitors take notice.

So, instead of doing what everyone else is doing, you’re going to strategically target your ideal prospect.

This means identifying the pocket of people (POP) you want to market to, and centering your blog around it.

And I HIGHLY RECOMMEND you choose a pocket of people who you know personally and intimately.

Cuz’ if your going to be stroking your keyboard and writing articles geared towards them, you have to know what makes them tick.

Let me give you an example.

Let’s say like me, you choose to represent Empower Network.

And remember this only an example, so tailor this blueprint for your products and services, and for the POP you are blogging for.

Again, the Empower Network products are marketing courses and tools designed to get business owners and entrepreneurs on the 1st page of Google.

So, instead of choosing to target all business owners, you will aim specifically for a niche.

Let’s say you have a sales background. Specifically in real estate.

Your pocket of people is going to be real estate agents.

It’s an excellent POP to blog for, because they are definitely entrepreneurs and if they were on the first page of Google for their local county and state, then their business would blow up!

So, you create your blog specifically for giving massive amounts of free information and value to real estate agents.

You can write about prospecting techniques, how to close more sales, time management skills, client retention, etc.

The point is NOT to sell your product or service to them directly.

Think about it, do you like to be sold? Or do you like to buy?

The answer’s simple- we all hate to be sold, but we love to buy.

So, by providing them free information and free tips to build their businesses, you are building trust with them.

Not only will they read one article, but they will read all of your writings.

And they will tell their buddies who are real estate agents as well, who will in turn become your blog groupies.

This is how you take your blog viral.

Anyways, back to putting cash in your pockets.

So, now you have built trust and a relationship with your ideal prospect.

You hooked them. It’s time to real em’ in.

What you want to do is get super creative. You are going to create a FREE report or make a FREE video that your POP would go bonkers for.

Again, let’s use real estate agents as our POP example.

If you created a free report with the headline “5 places to find buyers and sellers that will explode your business”.

And then with your experience, you lay out these 5 places and identify the best strategies to use, and write them down in a step by step format.

Boom! You will have real estate agents opting in like crazy.

And once, their on your email list, that’s when you sell them your high ticket product that will help them grow their business.

And the reason this works so well, is that your exchanging value for value.

You give them a free report that adds value to furthering their career.

They give you their email address, which in turn you can use to sell them your products.

It’s a win/win situation for everyone involved.

And the reason this method is superior to direct selling is two fold.

First, again people hate to be sold, and will turn the other way and never look back if they feel pressured.

Second, once their on your email list, and if you continue to build a relationship with them, they will become a loyal follower for life.

And if you choose in the future to represent another company, product and service, then you have the ammunition to make immediate sales, because you have a list of buyers.

That’s the blueprint to big ticket blogging.

But, before I let you loose on the blogging world, I have a quick tip that will supercharge your conversion rates and sales.

Make Money Blogging $100k/Year Tip

If there is one key tidbit of information you leave here with, let it be this.

Once again, it’s being the Purple Cow and standing out.

The key to successful blogging is being absolutely unique, and offering more value than anyone else.

And here’s an example of how you do it.

Over 150,000 marketers represent the Empower Network product line.

That is crazy competition.

And yes, I gain the competitive advantage by blogging to a POP that no one besides myself is targeting.

This method alone will allow you to earn a full time income online.

But for those bloggers, who like me want to make a high 6-figure/year income, and not have to do any extra work, this is how you do it.

Instead of just offering the Empower Network product line like every other marketer, I offer my POP a unique selling proposition.

When they make the decision to grow their business, and invest in the Empower Network products as tools to do so, I inform them that I will be donating a percentage of my profits to charity.

And I show them the charity I will be donating to as well, so they have all the information they need.

And to see what I mean, so you can have an idea for your business, check out my example right here.

And it works amazingly well.

You see, I know my POP inside and out.

And I know that this specific group of entrepreneurs love to donate to charity. They absolutely love to give back.

And so do I.

My POP sees this and is immediately hooked, because not only do we have common interests.

Not only do we share an open heart and love to help others out through various charities.

But NO ONE else would ever consider to do this. And if there are other marketers who are doing this, they’re not marketing to my POP.

And that’s how I stand out, and that’s how you’ll stand out.

Now, by no means am I saying that you should donate your profits to charity.

Don’t pay attention to the technique unless it piques your interest.

Pay attention to the principle, which is offering a unique selling proposition that no one else is offering.

That’s how you build a blogging legacy.

Time to bring this article to a close.

So, let’s recap for a hot second.

You start off with choosing a big ticket product that is in high demand and yields at minimum a $500 profit.

Once that’s out of the way, you move on to identifying your ideal POP and you market specifically to them only.

Then you put the cherry on top by offering a unique selling proposition that no one else would even consider.

Game, set and match. You win.

And again, with absolutely no pressure, if you want to check out Empower Network and see if their product line is what you want to represent to make at least $250,000 within the next 12 months…

Then click here and check it out.

If you have any questions or want to learn more about building a blogging machine, then drop a comment below and yours truly will lead you in the right direction.

Your Make Money Blogging Guide,

Ken Mabry

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How To Make Money Blogging

The REAL Story Behind “Get Rich Quick” Blogging

How To Make Money Blogging… Take An Innocent Lil’ Blog From $0-$100k Within The Next 12 Months…

Allow me to set the record straight.

Contrary to what every self proclaimed realist this side of cyber space tries to tell you.

You absolutely CAN get rich quick on the internet.

That’s right. Tell the haters they can shove it.

Now… let me make this perfectly clear, because it’s just as important.

Without a shadow of a doubt, you can start a blog from scratch today.

And 12 months later be rolling in dough.

However, it’s NOT easy. It takes hard work and massive amounts of action.

And that’s the primary reason why there are so many non believers and failure stories roaming around online.

99% of people will quit within their first few weeks, because they don’t see any fruits of their labor.

You see, most of us who dream about building a blogging empire, come from a world where we are employees.

And as such, we are used to exchanging our hours and our work for a paycheck.

We’ve never owned a legitimate business, and are unfamiliar with the uncertainty and $0 paydays that come at the beginning of any real venture.

As a result, most throw in the towel in only the first, second or third round.

Never realizing that when building a successful business, the majority of the work is put forth in the beginning with absolutely no results.

And it isn’t till a few months later that the big time rewards are reaped.

Hence, you have thousands upon thousands of spoiled brat marketers claiming that it’s impossible to make money blogging.

Well, if you’re going to quit within the first few months, hell yes it’s impossible.

So, before we get started and I share with you step by step how you can take any blog to a high six figure a year income, I need you to make a COMMITMENT to yourself.

You have to commit yourself to staying the course for the next 12 months and not veer off the path.

That’s the mentality you need to succeed online.

Because, when you live in constant uncertainty, 2 months really seem like 2 years.

And your mind is racing all day, every day. And you can’t get it to stop.

Well, if you’re seriously committed to making over $100k within the next 12 months then you’re going to have to suck it up.

Let me warn you ahead of time- the next 12 months will seem like 12 years, and your mind will be telling you to quit a thousand times everyday.

But, if you’re committed you will keep on moving forward.

Now, don’t get me wrong, if after a few months, you haven’t made any money yet, then you need to bop and weave a lil’ bit.

So, if that’s the case, just come back to this article and drop me a comment letting me know your experiences and I’ll guide you on the right path.

And now that you’re committed to your dreams, let me share with you your blueprint for the next 12 months.

How To Make Money Blogging

Step 1- Big Ticket Blogging

I’ll be frank. Would you rather make $50-$100 per sale, or over $4,500 per sale?

Captain Obvious to the rescue!

A few years ago, when the economy went in the shitter, a hoard of people flocked online to learn how to make money.

The internet became littered with marketers who were willing to sell anything just to make a quick buck.

As a result, the competition to sell products online became ridiculously high.

And with the economy now making a comeback, instead of these marketers transitioning from online to offline again.

They’re sticking their flag in the ground, and staying for the long haul.

So with the competition being extremely stiff, let’s do the math and see which blogging path makes the most sense.

If you want to make $100k/year, with 52 weeks in the year, you would have to hustle to the tune of $1,923 per week.

Now, because some months are longer than others, and February has to be the red headed step child with only 28 or 29 days, on average there is 4.3 weeks in a month.

That means that if you want to sing the song of $100k/year, you have to earn $8,269 per month.

Let’s break down the numbers even further.

If you chose to sell products that yielded a $100 commission, you would need to make a minimum 82.69 sales every month just to make $100k for the year.

That means pushing a whole lot of product. Is it possible? Definitely.

Is it likely? Honestly, chances are slim to none.

Cuz’ first off, to make that many sales each month, you have to represent a product that is in very high demand.

And if an audience is starving for a product that much, please believe that the top bloggers in the world are going to jump all over it.

So there you are, the new kid on the block, competing against NFL type bloggers.

You must be outta your mind if you think you have any shot of beating them out. Won’t happen.

Now let’s say, you represent a product that brings you back a hefty $4,500+ per sale.

To make at least $100k a year, all you have to do is sell is just 2 products per month.

Then it’s game, set, match. You win.

Now to answer the obvious questions, “well where on god’s green earth can we find a product that pays this good, and aren’t there a ton less people who would be willing to buy at such a high price?”

First off, big ticket direct sales is a billion dollar a year industry.

With products ranging from high end travel clubs, to personal development coaching, to health and wealth seminars, etc.

Direct sales is absolutely the bees knees of cashing in big ticket paychecks.

And as bloggers what’s so bad ass about big ticket direct sales, is that there is such low competition.

While everyone else is selling via relationships, or networking, or paying for advertisements or even utilizing social media…

We can blog all day long, and rank on the first page of Google and capture buyers who were already exposed to the product, but are searching for the last bit of information to make them take their credit cards out.

And with respect to the amount of people who would be willing to throw down such a large investment, of course there are less potential buyers.

But, the great thing about this is that you only need to make 2 sales per month. And the rest is gravy baby.

And if you’re catching the knowledge that I’m throwing down, and see the huge dollar signs in big ticket blogging and want to know how to make over $4,500 per sale, then click here.

Let’s keep this training moving.

Step 2- Market Only To Buyers

Would you rather speak to 100 people every month who are interested in buying your product, but aren’t ready to buy just yet…

Or would you prefer to speak to 5 people every month who are foaming at the mouth and have their credit cards in hand?

Knock knock. Who’s there? Captain Obvious again!

Unfortunately, most bloggers who get step 1 correct, fall short here.

They believe in the age old adage, it’s a numbers game. That the more prospects they speak with, the higher chance they have at making a sale.

Well duh! But if they’re not ready to buy, they’re wasting your time.

Because you can speak with 100 prospects every month, and if they’re just kicking the tire, your paycheck is going to reflect it.

That’s why we target BUYERS aka people with credit cards in hand.

So, while every other blogger is writing this article about “______ reviews”, and every other blogger is writing that article about “_____ scam”.

Us 6-figure/year bloggers are writing articles that no one else would think of.

Here are some examples for your arsenal…

… is _____ legit?

… is _____ real or fake?

… _____ complaints

… _____ testimonials

And there are so many more.

Good keyword research is the foundation of any blogging campaign.

Now, let me keep it real.

The reason most bloggers are not targeting these keywords is because the search volume is really low.

I’m talking about anywhere between 50-100 search queries per month.

But again, and let me beat this point into your thick skull. You ONLY need to make 2 sales per month.

Let me show you the numbers, so you see how possible this is.

Let’s say you wrote just 30 articles on your blog and called it a wrap. You decided to never write another article again.

Let’s use 75 search queries as our average, as it’s dead smack in the middle of 50 and 100.

If you’re chillaxing on the 1st page of Google (which if you follow this method you will after just a few weeks because there’s such low competition), that’s 2,250 people searching for your articles every month.

And let’s be extremely conservative, and say that only 3% of those search queries click on your site. That’s 67.5 visitors to your site monthly.

Sounds like crap right. Of course it does. But remember, they’re BUYERS.

They have their wallets out and are waiting for the last piece of information to get them to purchase.

Now, let’s play the conservative numbers game again, and say that only 3% buy your product.

That’s 2.025 sales. That’s $9,000 per month aka $108,000 per year.

And that’s with just 30 articles.

If you up your game, and pound out 60 articles over the course of a year, you’re now at $18,000/month.

I hope your eyeballs are popping out of your skull right about now.

Because, while every other blogger is so focused on traffic, traffic, traffic.

Your focus is on buyers, buyers, buyers.

That’s your blueprint for going from $0-$100k in just 12 months.

And before I set you free and you start blogging away with a certainty of 6-figures.

Let me give you a final step that will increase your sales conversions by at least double, without putting in any extra effort.

Step 3- Offer A Unique Selling Proposition

Using our last example, why did only 2 visitors buy, and 65 chose to look the other way?

I said they were buyers right?

I absolutely did, and chances are that if they didn’t buy from you they will buy from someone else.

First, let’s face facts. Over 75% of your traffic for whatever reason, will always hit the back button.

Perhaps they didn’t vibe with the layout of your blog, or your writing just wasn’t their style, or whatever.

That’s reality folks. The goal is to market to the remaining 25% who do vibe with you and want to buy.

Our law of averages states that at minimum 3% of your visitors will buy from you.

So, how do you influence the remaining 22% to purchase?

It’s really simple. You offer them a unique selling proposition.

The word is a definition in itself and tells it like it is.

You offer them something unique for buying through you, that no one else is offering.

You have to be creative, and I’ll share with you my example.

Now, I’m not enticing you to use it, except if you choose to, but I want you to visually see what I mean.

I represent the Empower Network.

They’re a company that targets business owners and entrepreneurs, and offers them a blogging platform with marketing courses designed to strategically place your blog in front of buyers leveraging various marketing methods.

I make up to $4,625 per sale on the front end… and $125/month in recurring commissions.

So, as my unique selling proposition, I detail to these business owners, that a certain percentage of the sale will be donated to charity.

Successful business owners are by far very generous in nature. They make a ton of money, and they want to give back.

I share the same enthusiasm for charity that they do.

So, I inform them what percentage of my commissions will be donated to charity, and I let them know the charity as well.

I actually created an entire website for it, because the more information they have, the better chance they will buy.

You can check it out for yourself by clicking here, so you can get an idea of what I mean if you choose to do the same.

As a result of this unique selling proposition, my conversion rates are very high.

So, I’m making way more money then without it, and I’m helping build a charity as well.

It’s really a win/win for everyone involved.

And that’s all she wrote. Well, in my case, that’s all he wrote.

There’s your 3 step blueprint for…

How To Make Money Blogging

In step 1, you choose to represent a big ticket direct sales company with high commissions.

And if the most in demand product on the internet for business owners, mixed with $4,625 in commissions sounds like your cup of tea, then click here.

Then in step 2, you targeted buyers and went after lower hanging keyword fruit.

And you finished it off with step 3, where you offered your visitors a reason to buy that separates you from every other blogger on the planet.

That’s how you go from scratch to over $100k blogging in the next 12 months.

And of course, if you have any questions or want clarification on anything, drop a comment below and I’ll hook you up.

And if you take this blueprint and implement it, share with all of us your experiences.

Cheers to making 6-figures every year blogging.

Ken Mabry

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Make Money Blogging – The Basics

Make Money Blogging… How To Wine & Dine Google With Your Blog And Get Her To Jump In Bed With You…

Let me be frank.

If your blog is chillin’ like a villain on the first page of Google for even a few keywords with major search volume- Game Over! You Win!

Cuz’ you can literally be lounging out on a white sandy beach in the middle of the Caribbean, sippin’ on a Pina Colada…

And BUYERS will still be searching for your keyword, clicking on your site, and buying your products.

That’s the definition of the “Internet Lifestyle”.

That’s how you Make Money Blogging!

So, then the obvious question arises- how do you take a brand new blog with absolutely zero content, to a money making machine that pays you no matter where in the world you are, or no matter what you are doing?

Say what?! Teach me! Teach me!

It would be my pleasure. Just let me put on my Google Pimp Hat real quick.

And in the words of Van Wilder, “write this down!”

Make Money Blogging

First, I want to lay the foundation for creating a killah’ blog that terrorizes the 1st page of Google.

And it begins with putting your blog on the back burner and identifying a product or a service that you want to represent.

You see, contrary to popular belief, big ol’ commissions CAN’T be made from just blogging.

It’s not possible. Lemme’ explain.

Imagine that your blog has thousands and thousands of readers everyday.

Your readers absolutely fall in love with your articles and share your content with their friends on Facebook, Twitter and Google+.

Your posts can literally go viral within a few hours.

And no matter how many people read your words, your paycheck still has a big fat goose egg.

But why?! It’s because, blogging doesn’t directly make you money.

However, blogging is the money making vehicle you can use to funnel prospects to BUY your products and services.

And I’m not talking about any old vehicle.

I’m talking about a pimped out Ferrari, that everyone turns their head for and is attracted to.

Blogging is by far, the quickest and most efficient method to sell products and services online.

And instead of risking your hard earned money on paid advertisements all over cyber space, which statistically have about a 10% chance of success.

It costs you absolutely zilch to blog.

That’s right ladies and gentlemen, put your wallets back in your pockets, because it doesn’t cost a dime to blog.

So, now that we squared away that blogging is the top shelf tool to make online sales… the next step is to choose a product to represent and make a king’s ransom with.

And with years of blogging experience under my belt, listen up to exactly what I’m about to put down.

The difference between success and failure in blogging, is choosing a product or service that pays a sky high commission.

I’m talking at minimum, $500 in profits going directly from the customers bank account to yours, with just one sale.

I call it “Big Ticket Blogging”.

And let me drop the 411 on why this is so IMPORTANT.

In my experience of representing everything from baby strollers to diet plans to ebooks to you name it… the refund rate of all low priced products is over 50%.

That means that $10,000 in commissions, ends up being $5,000 or less flowing into your bank account.

It absolutely sucks. You put in massive amounts of work (aka a high volume of blog posts) and now 50% is down the drain.

And it’s not your fault. It’s not really anyone’s fault.

It’s simply that unlike going to the store and being able to touch and see a product before you buy, online you don’t get that luxury.

So, as a result, the dissatisfaction level is through the roof. Which is why most lower priced products online come with a no questions asked 30 day money back guarantee.

Not to mention that when selling lower priced products, you have to sell a ridiculous amount of volume to make a full time income.

For example, let’s take a product like an e-book, where you may make a $10 commission.

Statistically speaking, when asking people how much income ideally they would like to make online, the majority say $8,000 a month.

So, to make $8k/month selling a product with a $10 commission, you would need to sell 800 ebooks every month.

That’s an incredible amount of volume to be pushing.

And here’s the kicker. That’s WITHOUT the 50% refund rate built in.

Damn!!! I know.

That means to make that same $8k/month, you have to double your efforts and double your sales, and sell 1,600 ebooks every month.

And when it comes to that amount of volume, it ain’t happening. In the words of the late Tony Soprano, “Fuhgeddaboutit!”

Now let’s explore the opposite side of the spectrum, and see how Big Ticket Blogging crushes these problems.

First off, big ticket blogging means big ticket commissions.

Let’s take a company I represent as an example, Empower Network.

I represent this company for three reasons:

  1. I can bank up to $4,625 per sale- that’s just one sale!
  2. Absolutely zero refunds
  3. It’s the most in demand product on the market for business owners

Whatever big ticket product you represent, make sure they have these three components in place- fat ass commissions, zero or a very little refund rate, and the products are in high demand.

Unlike the blogger who has to cross the 1,600 sales threshold to make $8,000, with Empower Network if I make just 2 sales, I’m clearing a lil’ over $9k.

And when dealing with big ticket products, in return you’re dealing with a much more savvy customer.

One who thinks before they buy and weighs the options. So, when they do buy, they don’t ask for a refund.

Empower Network in particular has a product line that is designed specifically for business owners and entrepreneurs to get their products and services in front of buyers online.

With the shift in technology, over the last few years every business has been forced to take their offline business onto the web.

And business owners search day and night for the competitive advantage. With the Empower Network product line, they gain it.

And to put the icing on the cake, when dealing with a product that is in extremely high demand, 2 sales every month is like taking candy from a kid.

If $4,625 per sale would change your lifestyle, then click HERE.

So, now you know that the real money is in big ticket blogging, and you are going to go out there and find a product and a company to represent.

Now it’s time to start building your big ticket blog and make money blogging!

If you wanna keep a learnin’, stay with me.  Next, I talk more in-depth about how to make money blogging by targeting the right audience.

Your Make Money Blogging Guide,

Ken Mabry