What should I blog about?

OK, boys and girls.

You have a blog, but what the heck are you supposed to do with it? You’re probably wondering “What should I blog about?”

…and you’re probably going to hear from a lot of people that it doesn’t matter what you blog about.

“Just BLOG.”

“…and blog daily.”

Well… if only it were that simple.

Part of that advice is golden, you absolutely need to blog Every. Single. Day. and follow your mentor’s advice.

But… that alone is not going to get you that massive amount of traffic you’ll need to start profiting from your blog. You see, the key to making money from your blog is getting people to your site that are right on the verge of pulling out their credit cards and buying your product.

You need targeted, qualified leads… people that are gonna convert into buyers of your products.

If you’re just blogging about any ol’ thing under the sun, then how do you expect Google to start recognizing you as an expert on what you’re teachin’ -n- preachin’?.

If your posts ramble on with topics like:

  • How I Make the Best Greek Chicken on Earth
  • My Top Ten Strategies for Ranking on the First Page of Google
  • Why My Cat is Smarter than your 5th Grader

Don’t be surprised when your posts are ranking on page 10 of Google after 6 long months of hard work.

What Should I Blog About?

If you wanna rank on Google, you need to convince them your site is an authority on your particular topic. You’re not gonna do that if you ramble on about whatever just pops into your head.

You need to consider TWO major factors as you answer that question “What should I blog about?”

Major Factor Number 1:

Pick a topic, a niche. Ideally it’ll be something that you’re passionate and knowledgeable about. If you enjoy writing about something—the odds are much higher that you’ll stick to it and provide great content for your readers.

Now, there are a couple of catches here. If your passion is, let’s say, dog training, and you decide to create a blog about it, you’re gonna be up against some serious competition.

The problem is your choice in keywords. If you go generic, like with “dog training” the monthly search volume on Google is gonna be RIDICULOUS. That means there’s gonna be a TON of big players out there targeting that keyword—and quite frankly, you, as a little guy, don’t stand a chance.

A keyword like “dog training” is what we in the biz call a “core” or “head” keyword. They’re almost impossible to rank for—at least in the short term. If you want your blog showing up on Google page 1, then you need to specialize.

You need to go after what we call “long tail keywords.” So, instead of “dog training” maybe write a few posts that target the keyword “train your dog to play dead” or “how to train a dog to poop on command.” Get the idea?

With long tail keywords, the search volume is gonna be lower—but so will your competition. You’ll have a better chance of getting eyeballs on your website this way. Now, since your search volume is lower, you’ll need to start targeting other long tail keywords that revolve around your core/seed keyword. Start getting creative, look at other variations on dog training. You may only get 100-200 visitors a month for a particular keyword, but this is completely expected. The secret to your success will be VOLUME. You’ll identify several long tail keywords and write your blog posts around those.

Not getting that warm fuzzy feeling yet? Think about this: You identify 40 long tail keywords related to your niche. You do your research and see that competition is low-to-moderate so you should be able to rank on page 1 of Google in just a few weeks or days. You write an SEO (search engine optimized) blog post around each keyword. …and before you know it, each one is getting between 200-400 hits each month. With 40 posts, that’s up to 16,000 visitors a month, and those are HIGHLY targeted prospects… Readers ready to buy exactly what you’re selling.

So again, you’ll need to do research on your competition. Find out which keyword combinations you have a chance in hell of ranking for and which ones will totally suck away your time and leave you zilch to show for it. There are quite a few tools out there you can use for this. The ace up my sleeve for this is a program called Long Tail Pro (LTP). I’ll dive into how I use LTP in a later post—just keep checking back here and I’ll update this page with a link.

Major Factor Number 2:

Choose a niche you can monetize with a particular product.  I know it seems ass-backwards, but you should already have a product in mind.

What does this mean? It means that not all blog topics are gonna make you money.

It’s probably going to tougher to monetize a blog that gives out free casserole recipes than a blog that’s discussing German Shepherd Dog allergy and skin problems.

Think about it.

Why is this person reading your blog?

Readers that have a pet with health problems are DESPERATELY looking for a solution to their problem—that’s where you come in with a product or service. After you’ve totally mesmerized your reader with your awesome knowledge, you’ve built up a certain level of trust. That reader is now likely to follow your recommendations and purchase a product from you that fills their need.

Now, I’m quite sure that you’d also be able to monetize a casserole blog, but I could almost guarantee you that it’s not gonna be nearly as easy–simply because someone looking for how to bake the perfect casserole probably isn’t DESPERATE to find out how. Get it? 🙂 You wanna attract people who are HUNGRY to buy your product—not hungry to eat a casserole. Lame…  yes.  Sorry, I couldn’t resist.

I’ll cover more related topics in later posts. Keep an eye out for future posts on:

  • Schedule for success
  • Keyword research techniques
  • SEO – Ranking on Google Page 1

Until then, thanks for reading and come back soon!

Your blogging guide,

Ken Mabry

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